7/5/2023 0 Comments Calories harpoon ufo![]() ![]() Weed is brewed similarly to a session ale but without fermentation, meaning it has no alcohol content. Weed, and Novel Beverage Co.’s vast knowledge of the industry and strong New England roots made them the ideal team to work with on this release,” Kenary said. “We knew we had to find the right partner to help craft Rec. Weed is a hop-forward yet approachable beverage made with 5 milligrams of THC, real passionfruit puree, green tea, and hops at only 25 calories and 3 grams of sugar per can. Made in partnership with Massachusetts’ Novel Beverage Company, Rec. With THC now legalized in states across much of the country – especially here in the Northeast – we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world,” said Dan Kenary, CEO and co-founder of Harpoon. “The adult beverage space is constantly evolving. ![]() Well, this year, Harpoon gets recreational in a different and clever way with its first THC-based beverage: Rec. Novel's diverse line of products can be found in most adult use cannabis retail stores.Harpoon Brewery has been pushing the boundaries of better-for-you beers the last few years, even aligning its Rec League beer with recreational activities and co-branding special edition packages with the likes of Reebok. Operating state-of-the-art production and packaging facilities in Scarborough, Maine and Salisbury, Massachusetts, Novel is locally owned and operated, with a team combining decades of experience in both cannabis and beverage production to bring safe, consistent, delicious ready-to-drink beverages dosed with just the right amount of THC. (Novel) is the northeast United States premier manufacturer of THC infused beverages. In 2014, Harpoon became an employee-owned company. Harpoon's line of craft beer features its award-winning IPA and seasonal beers, along with special limited releases. Since then, it has expanded to a second brewery in Windsor, VT. When the Brewery was founded, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. The Harpoon Brewery was founded in 1986 by beer lovers who wanted more and better beer options. "Both Harpoon's and Novel Beverage Co.'s expertise in their respective fields contributed to creating an exciting product we know our consumers will love. Weed meets them at the intersection of what they want – a buzz through a non-alcoholic and low-calorie beverage that doesn't sacrifice on taste," Donald Wyse, COO of Seagrass Dispensary in Salem, MA. "Our consumers come to us with an innate curiosity to try new THC products from brands they can trust. And because the THC is absorbed into the liquid, people feel its effects quicker than with more common edibles. This process imparts minimal THC flavor or aroma. After the steeping process, THC is added to the liquid base, and the beverage is carbonated like a traditional beer. The process starts with a base of green tea and a bit of added sugar, followed by the cold steeping of Citra and other West Coast hop oils and passionfruit puree. Weed, and Novel Beverage Co.'s vast knowledge of the industry and strong New England roots made them the ideal team to work with on this release." "We knew we had to find the right partner to help craft Rec. With THC now legalized in states across much of the country – especially here in the Northeast – we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world," said Dan Kenary, CEO and co-founder of Harpoon. "The adult beverage space is constantly evolving. ![]()
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